Har Ghar Mein Star

The central idea of the campaign was to draw a direct comparison between the orchids of the North-East and its people, highlighting their shared qualities of beauty, toughness, and ability to thrive despite challenging conditions. By featuring Lovlina Borgohain, an Olympic medalist from the region, as a brand ambassador, the campaign aimed to embody this spirit of resilience and establish a genuine connection with the target audience. The resulting film serves as a celebration of the North-East's unique character, positioning Star Cement as a brand that truly understands and appreciates the region's inherent strength and beauty.