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Netflix's Heart Beats Tuntum
When Netflix sponsored Tuntum, a 4th division team from the outskirts of Brazil
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Engaging and connecting with the essential masculine mainstream target took a lot of work to reach through existing Netflix channels.
The target loves football. Tuntum, a small team, sounded like Netflix's "TUDUM" sonic branding, so we got into the joke.
In an unexpected move, Netflix sponsored Tuntum, a 4th division team from the outskirts of Brazil. Tuntum's next match was broadcast exclusively on Prime Video, where our logo aired for 90 minutes. Then, reverberation exploded organically.
Without any investments but the sponsorship, we reached Trending Topics, had a 15,9x return on the investment in earned media, and surpassed all benchmarks.
