In American football, "hut" is the call that a quarterback shouts to start the play – and no one has said it more than football legend Tom Brady.

Our "Pizza Before the Hut" campaign for Pizza Hut turns those quarterback calls into a simple reminder for fans to order Pizza Hut before kick-off. With Tom Brady the star of the spots, the man who’s said "hut" literally thousands of times trades in his playbook for a Pizza Hut delivery bag, finding a second career as a Pizza Hut delivery driver so he can keep saying "hut" off the field.

Pizza Before the Hut Video
'Hut!’ is woven into the fabric of football—it’s the sound that sets every play in motion. As we leaned into this unmistakable connection, we wanted to give that iconic call a Pizza Hut spin

Melissa Friebe

CMO at Pizza Hut

Without official NFL or NCAA sponsorship rights, Pizza Hut needed a way to insert itself into football culture and remind fans that the game doesn’t feel right without the Hut.

Football has been advertising Pizza Hut for decades.

We turned an in-game call made by quarterbacks into an at-home reminder to preorder Pizza Hut before kickoff, using our biggest pizza deal for the biggest games, powered by the biggest name in football. 

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