Coca-Cola and Marvel joined forces to deliver a groundbreaking campaign that brings the Marvel Universe to life in an unprecedented way. This unique collaboration offers fans the chance to collect limited-edition Coca-Cola packs featuring 38 Marvel character designs, along with an immersive AR experience that extends the excitement beyond the physical product. The campaign was developed by WPP Open X, led by VML.
The Heroes
The first interactive, story-building, superhero experience in a can
Cliente
- Coca-Cola
Oficina
- Atlanta
- Detroit
Two of the most well-known brands in the world come together for a truly "marvelous" promotion.
We took the traditional marketing paradigm and redefined it in the best way possible. The result is an unprecedented campaign that taps into the power of the Marvel Universe — which is heading into its 85th year of beloved characters — and tells stories in a way that can only be done when Coca-Cola and Disney come together.
Mindy Hamilton
Senior Vice President of Global Marketing Partnerships, The Walt Disney Company
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Press
Coke and Marvel Team Up on Collectible Cans and Digital Characters
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Coca-Cola and Marvel's Latest Collab Uses AR to Entice Comic FansAdWeek
Coca-Cola Unveils Marvel-Themed Cans Featuring More than 30 Heroes and VillainsPeople
Coca-Cola Heads to Marvel Universe for New Spot, Packaging CampaignMarketing Dive
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