Volton
Disrupting the energy market status quo
Title Vodafone Giga Network 5G
The new digital skills development platform for youngsters
Challenge
Communication emphasis shifts from narrow use to broader , bigger picture and societal use.
The strategy
Highlight the launch of the Vodafone Giga Network 5G through a socially oriented proof case storytelling.
Idea
Choosing Christos Sandalakis, a Worldwide Champion of Tandem, who made his dream come true thanks to the real time response network: to go downhill cycling alone.
Growth
The campaign scored highly in very important metrics for our client, such as Brand Recall, Clear Messaging and Ad Imprint.
