8 out of 10 women receive hateful comments on social media, which often causes them to delete their photos and hide because of the hate. To bring attention to the issue and confront it, VML Argentina and Dove created (Un)Deleted – a photo exhibition made with photos deleted because of hate on social media.
Undeleted
The first-ever photo exhibition that shows what hate tried to hide
Klient
- Dove
Biuro
- Argentina
Women that receive hateful comments on their social media posts impacts their mental health and self-esteem.
With (Un)Deleted, we created a campaign combining the classic benefit and main differential with the brand’s purpose of 'Real Beauty.' This started a relevant conversation for Gen Z and updated the purpose for an entire generation. The exhibition also became a space to celebrate diversity and authenticity, inspiring thousands of women to show themselves as they are. We are super proud of it.
Sofía Cursach
General Creative Director, VML Argentina
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