Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

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Brand Experience Trabalho

Vow
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Mammoth Meatball

The woolly mammoth is back to raise questions about the future of food
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Mammoth Ball 01
Honest Eggs Co.
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FitChix

Changing the egg industry one step at a time
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Fitchix WT 1
Hellmann's

See More in Your Fridge

There’s more In your fridge than you think
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Hellmanns Fridge 01
Movistar
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Shout

Tackling homophobia in Mexico with a boxing film that questions the nature of machismo
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Shout 16x9
Frankfurter Allgemeine Zeitung
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The 100th Edition

A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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The 100th Edition Hero Image

Brand Experience Novidades

Cannes Lions Awards 2024
Novidades

VML Celebrates Major Wins in the 2024 LIONS Creativity Rankings

VML ranks among the Top 6 Most Awarded Agencies globally in the 2024 LIONS Creativity Rankings, with #1 in Argentina, #2 in Australia, and #3 in Japan
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Creativepool Annual Hero
Novidades

VML Recognized by Creativepool

VML honored with four awards in the Social Good category and 11 creatives recognized in the Top 100
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Gerety Hero VMLCOM
Novidades

VML Victorious at Gerety Awards

VML awarded Global Network of the Year and honored with 58 recognitions at the Gerety Awards
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Spirit Airlines Unveils New Brand Strategy and Brand Identity Developed By VML
Na Imprensa

Spirit Airlines Unveils New Brand Strategy and Brand Identity Developed By VML

Spirit Airlines launches new product and service in first step of new brand strategy, championing exceptional value for all travellers
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