The Future Shopper 2025: Key trends shaping e-commerce
The definitive report on e-commerce trends, consumer behavior shifts, AI-driven shopping, omnichannel, marketplaces, personalization, and sustainability.
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Report: Search Trends For The Rest of 2025 (And Beyond)
VML search experts share their predictions and recommendations around AI search, chatbots and more to future-proof your SEO strategy for 2025 and beyond.
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AI Fuels the Resurgence of Search Engines
Exploring their resurgence and their indispensable role in brand visibility and as a primary channel in the information gathering phase
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Economic & political uncertainty: Reshaping spending habits
How economic and political uncertainty is reshaping consumer spending habits, creating a more risk-averse shopper - plus the strategies to reassure them.
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Instant Gratification: The Two-Hour Economy
Exploring the rise of the two-hour economy and why lightning-fast fulfilment and frictionless experiences are crucial for omnichannel success
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Bridging the Customer-Centricity Gap: Prioritizing CX
Why retailers struggle with customer-centricity despite their claims, and how genuine customer experience is key to building trust and loyalty
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E-commerce Marketplaces: Shifting Consumer Spend
Their evolving role — from benchmark status to shifting share of wallet — and how they continue to reshape consumer discovery and purchase behaviors
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AI Reimagines the Customer Journey
How AI is transforming the customer journey, reimagining product discovery and purchase for consumers
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Beyond Responsive Design: Reimagining Mobile-First CX
Exploring why "mobile-first" is more than responsive design, and how to reimagine the entire customer experience for smaller screens
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The Era of Omnichannel Commerce
Discover how online shopping's stabilized growth signals the era of true omnichannel retail - and how leading brands are creating seamless CX
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Sustainable Shopping: The Gap Between Values & Habits
Exploring the challenge of sustainable shopping, where consumers prioritize price and convenience over environmental impact
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The Personalization Paradox: Delivering Genuine Value
Exploring why personalization often disappoints consumers, and how to move beyond generic upselling to deliver tangible, genuine benefits
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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