A tragic story reveals the dangers of transgressive sexting and exposing.

A survey conducted by three Belgian universities revealed that 1 in 4 young people aged 15 to 25 had their nudes shared without their consent. One of those young people was Glen. When Glenn was 15 years old, he made one nude with his phone. But when this photo ended up online, he took his own life. Child Focus reactivated the same phone that once destroyed his life to protect other minors against transgressive sexting and exposing.

CF Call Glenn Integrated FR
Glenn once used his mobile phone to take a nude photo. But when that image ended up online and he took his own life, the phone became a murder weapon. Now, we aim to use it as a tool to combat the online distribution of nude images.

Kasper Janssens

Executive Creative Director, VML Belgium

Prêmios

The Clios Awards

The Clios Awards

2025


2 Gold, 4 Silver, Bronze

Eurobest Awards

Eurobest Awards

2024


Gold & Silver

London International Awards

London International Awards

2024


2 Silver and 3 Bronze

2023 Creativepool Annual

2023 Creativepool Annual

Social Good


Gold

2024 Cannes Lions

2024 Cannes Lions

Health & Wellness — Fundraising & Advocacy - Direct


Silver Lion

2024 Cannes Lions

2024 Cannes Lions

PR — Not-for-Profit / Charity / Government


Bronze Lion

D&AD Awards 2024

D&AD Awards 2024

PR/ Public Affairs


WOOD PENCIL

Creative Belgium Awards 2024

Creative Belgium Awards 2024

Audio, Direct, Media, PR, Culture & Social Behaviour, Brand Experience, Integrated


6 GOLD, 2 SILVER, 2 BRONZE

2024 Cannes Lions

2024 Cannes Lions

Health & Wellness, PR


Silver, Bronze