Lyft Day

The U.S. Navy partnered with VML and Wavemaker, a WPP Media brand, to mark its 250th birthday in a bold, modern way: by transforming everyday Lyft rides into a celebration of service, strength, and possibility.

For 250 years, the Navy has been a symbol of strength, service, and forward motion. Partnering with Lyft allows us to celebrate that legacy in a modern way – meeting Americans where they are and reminding them that our Navy’s story is still being written by those who answer the call to serve.

Rear Adm. James Waters

Commander, Navy Recruiting Command

How do you inspire a new generation to consider Navy service while honoring one of America’s oldest and proudest institutions? For the Navy’s 250th birthday, the challenge wasn’t just to celebrate the past—it was to spark curiosity about the future and connect with potential recruits in a space they already use every day.

For centuries, the Navy has moved this country forward with its ships and aircraft. Today, millions of people rely on ride-share apps to move through their daily lives. By bringing these two ideas together, the Navy could transform a routine trip into a moment of inspiration.

On October 13, Lyft riders nationwide were greeted with a unique birthday surprise. From the moment they opened the Lyft app, users experienced a full Navy takeover: banners on the Ride Request screen, ships and aircraft replacing standard vehicle icons, and a branded video celebrating the Navy’s 250 years of service. A direct call-to-action encouraged riders to “Explore Navy Careers,” seamlessly connecting the celebration to the Navy’s mission of inspiring the next generation of Sailors.

With more than 26 million Lyft users across the U.S., the campaign reached riders at scale in a highly relevant, everyday environment. By fusing a historic milestone with modern technology, the Navy not only celebrated its 250-year legacy but also positioned itself as a future-forward force, inviting Americans to imagine their place in its next chapter.

More than 26 million Americans actively use Lyft to get where they’re going. And for 250 years, the Navy has used its fleet to move this country forward. Now we’re fusing those two forces – turning carriers and fighter jets into the ultimate ride and showing what’s possible when you choose to be a Sailor.