In a bold move to combat distracted driving, VML Chile and VML Health transformed Chile's iconic roadside memorials into app logo-shaped floral wreaths. The result? A powerful cultural statement that saved lives and reduced road deaths by 17%.

Social whreats 1080p
Ideas rooted in culture and popular symbolism resonate deeply with audiences. With 'Social Wreaths,' we are thrilled to see such a positive impact on road safety in Chile.

Eduardo Domínguez

Creative Director, VML Health

Press

VML Chile y el Ministerio de Transporte de Chile incentivan a la sociedad a no usar el celular mientras manejan
Adlatina
Social Wreaths campaign from VML saves lives
Creativebrief

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