Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

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Brand Experience 工作

Frankfurter Allgemeine Zeitung
所获奖项

The 100th Edition

A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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The 100th Edition Hero Image
Wendy's
所获奖项

Wendy's Enters the Chat

How Wendy's changed the narrative of organic reach on the world's biggest platform
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Wendys Enter Chat Hero
Mondelez
所获奖项

OREO Calls

Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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OREO Calls HERO
1001 Optometry

The Hidden Eye Test

A World-First Campaign Reveals Vision Issues in Real-Time
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The Hidden Eye Test
KitKat

Break Chair

Turning empty gaming chairs into rewarding brand moments with KitKat
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KITKAT Break Chair Hero Image

Brand Experience Insights

Coca Cola hero 01
Insight

How Creativity Powers Coca-Cola

At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Brand Experience 新闻

VML wins at Andy Awards 2025
新闻

The International ANDY Awards Honors VML's Creativity

VML honored across a range of categories, including Idea, Craft, and Bravery
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1 OOH Emily ÔÇ Ös screams ooh
In The Press

Colgate Portrays the Struggles Behind Smiles to Promote Better Oral Care Habits Among Children

Created by by VML France, the campaign communicates the collaboration with the government for oral education
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2025 Clios Website Hero Image
新闻

Clio Awards Honor VML with 94 Creative Achievements

Global VML teams earn 11 Gold, 19 Silver, 39 Bronze, and 25 Shortlist honors at the 2025 Clio Awards
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Steps
In The Press

VML Prague and KitKat offers a digital break with its new "Phone Break" campaign

The brand reinvents its classic “Have a Break” to invite you to disconnect from your phone and reconnect with what matters.
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Our Leadership