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CANNES, FRANCE - JUNE 24: Francine Lacqua, Demis Hassabis and a guest onstage for 'The Future of Creativity with Demis Hassabis' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Shane Anthony Sinclair/Getty Images for Cannes Lions)

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Cannes Lions 2026: Key Trends

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F100 2026 Hero

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The Future 100: 2026

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An outdoor, paved courtyard area filled with people socializing in front of industrial-style buildings. Some people are sitting at wooden picnic tables and high-top bar stools under beige umbrellas, while others walk through the space. In the background, there are shipping containers, brick buildings, a white car parked on a lower rooftop, and a large, stylized bow sculpture pointing toward the sky on the right.

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SXSW London 2026: Trends and insights

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Two women chat on a sofa. One woman is black with an Afro hairstyle wearing a black sweater with white spots, and the other is a white woman with a wavy bob in a geometric colour block sweater.

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Gen X's power era

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Intelligence Work, News and Insights

Tourists are photographing and looking at Eurasian griffon vulture (Gyps fulvus) around the village of Rémuzat (Drôme, France).
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Rewilding tourism

Recognition VML NY x The Drum
新闻

VML leads World Creative Rankings mid-year agency table

Photography by Min An. Courtesy of Pexels
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Happiness economy

A boy in baseball gear playing little league

Little League

A blurry, motion-effect photo of a person stretching outdoors against a bright blue sky. They are standing on one leg and holding their other foot behind them to stretch their quadricep, with the sea visible on the horizon in the background.
Insight

Five wellness trends to watch

Giellette Labs Football
新闻

GilletteLabs Turns Bathroom Nicks Into Football Drama

An aerial view of Tennessee's vibrant autumn landscape, featuring a serene lake surrounded by rolling hills covered in colorful fall foliage. The image includes a circular logo in the center that reads "Tennessee - Yeah, It's Real" with a checkmark symbol, emphasizing the authenticity of the scenery.

Real Seal

woman annoyed by 'shit' that happens

After S*** Happened Service

Don’t Be Shy, Say Hello

领导 团队

Emma Chiu

Emma Chiu

Global Director, VML Intelligence

 Marie Stafford

Marie Stafford

Global Director, VML Intelligence