Insights

Insight

Leading from the inside out: The transformation of Medical Affairs

From supporting act to strategic leader: Medical Affairs is driving launch readiness and patient outcomes in a rapidly evolving pharma landscape.

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Insight

The PBM Paradox: From Cost Containment to Price Spikes and What Comes Next

Unpacking the opaque world of PBM rebates and exploring actionable strategies for true reform and significant savings in prescription drug costs.

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Trends Report: Key Takeaways for Pharma from Cannes 2025

Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.

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ASCO 2025

Groundbreaking science, China's innovation, and the urgent need for collaborative, patient-centric cancer care.

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New Executive Orders signal major shake-up in drug pricing and market access

New EOs Tackle Drug Prices & 'Pill Penalty', Driving Transparency & Reshaping Pharma Market Access Strategies

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Health Futures 2025

VML Reveals the "Brand Paradox" Shaping the Future of Health in 2025

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Rethinking cancer, one story at a time

This World Cancer Day (and far beyond it), we’re embracing its theme – United by Unique – because no two cancer journeys are the same.

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All Change: Why 2025 Will Be a Big Year for Transformation in Health Communications

Buckle up, folks. 2025 is shaping up to be a year of transformation in health.

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High science, high tech, high hopes: what stood out at ASH 2024

From game-changing breakthroughs to emotive art, ASH 2024 served up the perfect blend of science, storytelling, and humanity.

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Generative AI: is health creative finally getting personal?

Generative AI is the hottest ticket in town right now, considered to be a gamechanger in the push for personalized marketing. But what’s happening in health?

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Is this year a better year to have breast cancer?

VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.

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A review of metastatic breast cancer in 2024

An encouraging year in the field of metastatic breast cancer (mBC), with promising developments that could shift the dial of patient care.

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The patient will see you now: Why embracing discomfort could transform patient engagement

Patient and advocacy expert, John Manwaring, shares some personal take outs from his career journey into health and some essential do’s and don’ts

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ESMO 2024

A new era for oncology, a new lease of life for cancer care

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Health for All

This year's World Health Day slogan is “My Health, My Right;” VML Health CEO Claire Gillis explains how advertising can inspire better healthcare for everyone

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Stand Up and Be Counted: Why Women’s Health Needs a Rethink

Closing the gap in women's health to achieve true recognition and equality

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