VML Names Luis Madruga Enríquez Chief Creative Officer in LATAM

VML has promoted Luis Madruga Enríquez to Chief Creative Officer of LATAM. Madruga will continue as Chief Creative Officer of VML Mexico in addition to his regional responsibilities.

With 20 years of experience, Madruga has earned over 860 global awards, including 40 Cannes Lions (7 Golds), 10 D&AD Pencils, Webby Awards, and the first Grand Prix in Mexico's history at the ADC Awards. He has worked with top brands like Citibank, BMW, L'Oréal, Coca-Cola, and Telefónica Movistar. Madruga has been part of Mexico’s most successful creative teams, with his agency being named Agency of the Year in Mexico 10 times in the last 11 years by Círculo Creativo de México. Under his leadership, VML has been the most awarded agency in Mexico for the past five years and ranked #1 in the Ibero-American "La Crema" ranking for two consecutive years.

“What I appreciate about Madruga is that he leads with creative integrity and incredible heart. He’s a brilliant storyteller who understands how to blend powerful ideas with technology to create work that becomes part of the culture,” said Debbi Vandeven, Global Chief Creative Officer at VML. “He’s the perfect leader to build on the success of our VML LATAM team, which is already a shining example of our ‘human first’ approach.”

“It is an honor to be chosen by Debbi to lead my region’s renowned creative talent and work with clients who push creative boundaries to make a difference in the lives of consumers and the world around us,” said Luis Madruga Enriquez Chief Creative Officer in LATAM.