As Global Consulting Lead, Alan is responsible for a team of over 1,000 specialists helping the world’s leading brands navigate growth, transformation and optimisation in a rapidly changing consumer and technology landscape.

With over 25 years of experience in digital-led transformation and a background in corporate strategy, Alan has held senior roles across the WPP network and previously within Publicis Group. He has continued to launch and scale high-growth capabilities at the intersection of creativity, technology, and data.

A physicist by training with postgraduate qualifications in management and AI from Oxford and Cambridge, Alan brings a sharp commercial and operational lens to client challenges—ensuring solutions are grounded in real-world business impact.