First Abu Dhabi Bank's Ramadan film breaks from the traditional Emirati family-centric iftar scene, instead showcasing a diverse tapestry of nationalities, including Asian, Western, and Arab expats, embracing the spirit of the holy month. The film highlights the unexpected connections formed during Ramadan, such as an Emirati family hosting individuals from various backgrounds, ultimately emphasizing the unifying message: "Bonds that grow closer."
2025 Ramadan Campaign
Forget the usual iftar scene. First Abu Dhabi Bank unveils a Ramadan where everyone's invited.
客户
- FAB Islamic
办公室
- United Arab Emirates
Create a Ramadan film that's different. We wanted to avoid the usual images of Emirati families at iftar.
Ramadan is now celebrated by everyone, like Christmas. People of all religions and nationalities enjoy the spirit of the season.
Show scenes you don't usually see during Ramadan. Focus on Emiratis and expats (Asian, Western, Arab) interacting and sharing the experience together.
Promote unity and understanding in the UAE. Show how Ramadan can bring people closer, no matter their background. The tagline "Bonds that grow closer" sums it up.
Please provide your contact information to continue.
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