CIMB Group, a 100-year-old Malaysian bank is ranked as the fifth largest banking group by assets in ASEAN. While they are growing their reputation in the region, they have lost relevance with the middle-class Malaysians at home.
KITA BAGI JADI: A National Movement Empowering Malaysians to Make It Happen
From strategy to storytelling, we helped shaped 'Kita Bagi Jadi' into a nationwide movement that ignited Malaysian ambition.
客户
- CIMB
办公室
- Malaysia
“We want to strike a chord among the people around us with the Kita Bagi Jadi movement. CIMB calls upon Malaysians to be the best versions of themselves, to unleash their potential, give power to dreams and embrace their ambitions with grit, hard work and resilience - make it happen
Toni Darusman
Group Chief Brand and Marketing Officer, CIMB Malaysia
Please provide your contact information to continue.
奖项
KANCIL AWARDS 2024
Film Direction: Single
Merit
KANCIL AWARDS 2024
Production Design/Art Direction: Single
Merit
KANCIL AWARDS 2024
Music in Film Content
Merit
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