Sunitizer

During Covid, Indonesians quickly got into the habit of sanitizing their hands before or after any activity. Sanitizer dispensers became ubiquitous at the entrance to all buildings, helping ingrain the habit. Now that COVID has passed, these sanitizer dispensers have been left mostly unused and forgotten.

The Vaseline "Sunitizer" is made from upcycled abandoned hand sanitizer dispensers. After collecting the unused dispensers, the Vaseline team cleaned and refilled them with Vaseline SPF sunscreen. With a simple rebranding, they were then reinstalled back at the original locations. However, instead of facing outward, they were placed facing inward to compel people to protect themselves before going outdoors.

Each Sunitizer featured a QR code linking it to the landing page of the Vaseline website, where people can learn more about sun protection protocol and how to prevent UV exposure, along with direct links to purchase the product for themselves online.