SupportBelt

Ford's commitment to creating a safer and more inclusive world served as the primary inspiration behind The SupportBelt initiative. With a long-standing history of supporting Breast Cancer research and their esteemed Warriors in Pink program, Ford's ethos aligns with the mission to alleviate obstacles faced by mastectomy patients, fostering a community of support and empowerment.

Ford will become the first automaker to engineer a seat belt accessory custom-made for breast cancer patients who’ve had mastectomies. Developed with the input of patients, doctors, engineers, and designers, the SupportBelt is ergonomically engineered to be safe, comfortable, and durable and made using sustainable Ford materials that are non-carcinogenic. The Support Belt ensures both safety compliance and post-operative comfort, addressing key pain points such as wound sensitivity, swelling, and discomfort associated with conventional seat belts.