APAC's Future Shopper: A Six-Nation Deep Dive
Our first APAC report explores the evolving shopper landscape and new opportunities for brands
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The erstwhile ‘patient’ is now the consumer with easy access to information and the ability to make well-informed decisions
Joint CEO, group company, Mirum India, Sanjay Mehta shares that a strong and strategic approach to using digital marketing can transform healthcare brands
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Focus on the woman, focusing on herself
National Planning Director, Shaziya Khan, opines that for women consumers, 'self-reward' is fuelling purchase decisions
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Tote of personal finances - does it sit comfortably on a woman’s shoulders?
National Planning Director, Shaziya Khan, opines that brands have a real and relevant role to play in a woman's personal financial journey
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Race To Ecommerce – Why Everyone Wants To Sell Online?
With the earlier apprehension around online shopping in India no longer existing, the Indian eCommerce market is undergoing a revolutionary change
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Tote of beauty
National Planning Director, Shaziya Khan, reveals ladies are unapologetically prioritising looking good to feel good
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Culture Muscle Finance Study
Tracking consumer attitude and behaviour changes towards all matters of money
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The ‘Big Bang of Do’
A simple guide to reimagining businesses and brands in new times
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21 Times Health
An incisive look at the 21 ways in which consumers are relooking at health, pharma & wellness
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Tote of little luxuries
Shaziya Khan, National Planning Director, Wunderman Thompson, India, shares her views on the ‘justified’ little luxuries we can afford at this time
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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