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Intelligence Insights

A rooftop terrace featuring a square swimming pool with checkered tiling. The pool deck is made of matching brown and beige square tiles, furnished with a wooden side table, a lounge chair, and sun loungers. In the background, green trees meet the blue ocean under a clear sky.
Insight

Safe haven travel

In an era defined by global flux, geopolitical shifts are reshaping the travel landscape.
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Courtesy of Feast Events
Insight

Surreal dining

Restaurants are no longer competing solely on food; they are competing on disbelief.
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Calbee temporarily replaces the colorful packaging of 14 best-selling products with simple black-and-white packs. Courtesy of Calbee.
Insight

Utilitarian packaging

The hottest packaging aesthetic is one of geopolitical survival.
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CANNES, FRANCE - JUNE 24: Francine Lacqua, Demis Hassabis and a guest onstage for 'The Future of Creativity with Demis Hassabis' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Shane Anthony Sinclair/Getty Images for Cannes Lions)
Insight

Cannes Lions 2026: Key Trends

AI inspires conversation around what technology cannot automate: the human element
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Intelligence News

SXSW Hero
News

Making AI Accessible: VML to Lead Key SXSW Panel

A panel that explores AI’s role in recognizing the disabled community
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F100 2024 Numbers VML com
News

Key Brand Opportunities for 2024

VML launches the tenth edition of ‘The Future 100: 2024’ with the world’s first virtual futurist who can answer real-time questions about the trends
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Naše vedení

Emma Chiu

Global Director, VML Intelligence

VML

Marie Stafford

Global Director, VML Intelligence

VML