Enterprise Solutions

WPP Enterprise Solutions is the business transformation operating unit of WPP which designs, builds, and operates the growth systems that competitive businesses rely on.

This gives VML access to over 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX across 40+ markets, enabling us to lead clients in business transformation and marketing modernization, connecting strategy directly to execution.

Working alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, WPP Enterprise Solutions delivers growth solutions tailored to the needs of our clients’ businesses, helping transform the core functions that power modern organizations.

Find out more about WPP Enterprise Solutions: enterprisesolutions.wpp.com

Our Global Suite of Services

Consulting

Advising companies on innovation, brand strategies, and advanced analytics to drive measurable business impact. This includes expertise in growth solutions, transformation consulting, and marketing effectiveness measurement.

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Customer Experience (CX)

Delivering end-to-end experience design and implementation services, including CRM, loyalty solutions, personalization at scale, and digital products that enhance customer engagement

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Commerce

Creating seamless omnichannel retail experiences across direct-to-consumer, B2B, and marketplace channels, supported by WPP's retail media and performance marketing capabilities.

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Technology Transformation

Modernizing legacy systems and implementing AI-driven operating models to unlock new capabilities and improve efficiency, leveraging proven methodologies to mitigate risk during transformation.

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Enterprise Solutions Work

United Rentals

Digital Toolbelt

Transforming how the construction industry works

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Ford

Integrating the Adobe Experience Cloud

A seamless and personalised experience for Ford customers across Europe

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Sainsbury's

Sainsbury’s Transformation

Delivering the world’s largest grocery eCommerce replatform

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Microsoft

Xbox Design Lab

Customizing Adobe Commerce to enable interactive, made-to-order commerce experiences globally

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KFC

Transforming the online ordering experience

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Další práce

Enterprise Solutions Insights

Insight

Unlock Your Brand's "Share of Decision" in AI Search

As commerce shifts from browsing to AI-mediated recommendation, our Unlock whitepaper unpacks how to win across retailer agents, search agents and LLMs.

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