Jeroen Oppatja appointed Managing Director of VML Netherlands

As of June Jeroen Oppatja has been appointed Managing Director at VML Netherlands. He succeeds Ubbo Maagdenberg, who is leaving the company. Currently, Jeroen serves as Chief Operating Officer at VML Netherlands.

With this appointment, VML Netherlands is choosing a strong integrator with a proven track record in both commercial and operational leadership. Jeroen is widely regarded by his peers as a connector with a clear vision for building future-ready capabilities.

Over the past 10 years, he has played a key role in successfully integrating agencies such as Emark, Wunderman Thompson BX & Commerce, and most recently, Newcraft. This integration enables VML to supportdriving change and delivering impact across brand, commerce, technology, and customer experience.

Jeroen Oppatja about his appointment:
“With the talent, energy, and ambition in our team, we’re ready to guide our clients through the next stages of digital transformation. We’re at the beginning of an era in which AI is fundamentally reshaping our industry, business models, and ways of working. Backed by WPP’s strategic focus and investment in this space, we are well positioned to develop future-proof, data-driven and agile solutions to the most complex business challenges.”

Ubbo Maagdenberg played an important role in the evolution of VML. “After 20 years as an entrepreneur, stepping into a global network was a bold move and a rewarding one,” says Ubbo. “Bringing together talented teams, cultures, and capabilities into one unified VML culture has been an incredible journey. I’m proud of the strong foundation we’ve built and confident that Jeroen is the right person to take this forward.”

Eric Kramer, Country Manager WPP Netherlands: "The integration of VML Netherlands into the WPP campus last year, coupled with the significant client wins we’ve seen, positions VML for continued success. We thank Ubbo, for his leadership, which was instrumental in building these strong foundations. We're excited for the future of VML, and value Jeroen’s deep understanding of the company as we move forward."

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