Preeya’s career spans over two decades at the intersection of customer experience, technology, product strategy, data strategy and innovation. She has a deep understanding of how behavior and emerging technologies shape human-centric programs and design, creating impactful experiences that foster meaningful connections and drive lasting business outcomes.

Her approach focuses on aligning technology with human intelligence, enhancing how people interact with products, services and brands. Preeya integrates creativity, data, digital tools, product and service design to meet evolving customer needs across the full breadth of customer experiences.

Prior to VML, Preeya held leadership roles as Global Chief Experience Officer at Wunderman Thompson, Chief Experience Officer at Saatchi & Saatchi New York, and Chief Strategy & Innovation Officer at DeVito/Verdi and numerous other roles including founding a customer experience-focused digital product with an industrial emphasis. 

She has been recognized for her leadership and innovation, including being named to Campaign Magazine's "Digital 40 Over 40" and AdWeek’s Top 50 "Indispensable Media, Marketing, and Tech Players" and numerous creative and effectiveness awards. 

Key areas of expertise include: 

  • Retail and Consumer Experience: Driving innovation in retail customer experience for brands such as Nestlé, Procter & Gamble, Walmart, and Jet.com. Specializing in audience mapping, digital strategies, and optimizing high-impact customer interactions.
     
  • Digital Transformation and Customer Centricity: Working with and guiding organizations through complex digital transformations, aligning internal teams and systems to meet evolving customer expectations and enhance overall customer experience.
     
  • Direct-to-Consumer (DTC) Evolution: Spearheading DTC strategies that deliver seamless, digital-first experiences across a broad range of categories, ensuring brands stay ahead in a rapidly evolving marketplace.
     
  • The Gen Z Experience: Deeply analyzing Gen Z’s unique relationship with technology and media to inform future engagement strategies and drive meaningful, long-term connections with this key demographic.