"OREOCodes" is a first-of-its-kind commerce experience that unlocks offers through the OREO cookies hidden in plain sight on every milk carton, allowing shoppers to turn the black and white barcodes found in every fridge into an interactive experience that reminds consumers that every glass of milk deserves an OREO cookie.
OREOCodes
Creating a commerce experience that turns milk barcodes into OREO offers
Klient
- Mondelēz International
Office
- United States

Steve McGowan
Head of Shopper Marketing & Strategic Partnerships, Mondelēz International
Please provide your contact information to continue.
Ocenění
Effie Awards
2024
3 Gold
D&AD Awards
2024
2 Yellow Pencils, 6 Graphite Pencils, 2 Wood Pencils
The One Show
2024
1 Gold, 4 Silver, 3 Bronze
ADC Awards
2024
1 Silver, 3 Bronze
The Clio Awards
2024
2 Gold, 8 Silver, 4 Bronze
The ANDY Awards
2024
Craft Category & Idea Category
2023 New York Fesivals
Commerce and Creativity - Food / Drink / Restaurants
Grand Prize
2023 Cannes Lions
Creative Commerce - B02: Mobile-led Commerce
Gold
London International Awards
2023
2 Gold
2023 El Ojo
Best Latin Idea for the World: IL3 - Ideas of Latinos Living Outside of Latin America
Gold