Dubai is consistently ranked as one of the world's safest cities (third, according to Numbeo's 2025 study). However, in many Western countries, particularly among women, the city's safety isn't fully understood. This perception gap, influenced by cultural differences or limited awareness, called for a bold and relatable approach. Rather than presenting safety as a statistic, what if we brought it to life as a tangible and emotional experience?
Safe at 3AM
A solo marathon at 3AM. No escorts. No closed roads.
Klient
- Department of Economy & Tourism
Office
- United Arab Emirates
Dubai is one of the world's safest cities. But does everyone know it? Watch as one woman proves it live at 3AM.
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Ocenění
2025 Cannes Lions
Direct
Bronze Lion
The Clios 2025
Branded Entertainment & Content
Bronze
Dubai Lynx 2025
Social Behaviour & Cultural Insight
GOLD
Dubai Lynx 2025
PR
Gold
Dubai Lynx 2025
Excellence in Brand Experience
Bronze
Cannes Lions 2025
Direct
Bronze
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