Tennessee Playcation

Recognizing that children's imaginations are sparked by play, we drew inspiration from the world of toys. The idea was to create a connection between travel and playtime, making Tennessee's attractions come alive in a way that would capture the hearts and minds of kids and their families.

"Tennessee Playcation" is a unique toy catalog featuring 39 custom-made toys modeled after the state's top attractions, from Dollywood in Pigeon Forge to the Grand Ole Opry in Nashville. Each toy was designed to transform into a real-life vacation experience. To create this magical world, we tested various artistic directions with children to ensure maximum excitement and engagement.

The final product was a blend of photography, free-hand drawings, and digital illustrations that brought each attraction to life in a fantastical toy setting. Families could order the free printed catalog online, which not only showcased the toys but also included pages of fun activities to keep kids entertained on the road.