The Emergency Exit

When pressure gets too much, you often only see one way out. While when it comes to running away, this is never the case. Child Focus is available for those who are planning on running away, but even more, they want to mobilize the people around youngsters to prevent them from reaching this point.

We created the runaway signs. A powerfull metaphor that connect the front doors of children's home, a symbol of safety, with the well-known emergency exit sign. An iconic sign designed to capture attention when that safety is being jeapardized. On International Missing Children's Day, we installed 5 front doors on the Mont des Arts in Brussels. Each door, accompanied by an emergency exit sign, representing the 5 reports Child Focus receives daily about children who have run away. At the bottom of each door, passersby could scan a QR code to listen to the testimony of a young person who ran away in the past. This was the kick-off for a campaign that ran online and in Out-Of-Home, displaying the open doors that have become emergency exits.