A report into the state of subscriptions now, and what comes next.
Subscribed Studios
A joint solution from VML, Stripe and AWS to build, design and optimize subscription business models. Are you ready to take the plunge?

Subscription churn rates have more than doubled since 2020 with 48% of businesses reporting increased voluntary churn. In this challenging environment, retaining subscribers is more critical than ever.
Subscription models are slow to turn data into insights, they make it difficult to manage 1:1 relationships, and they cannot respond quickly enough to changing consumer demands. Subscribed Studios delivers smart, data-driven retention solutions that not only help reduce churn but also build stronger, long-lasting customer relationships, increasing purchase frequency, higher average order value and higher customer lifetime value. This innovative approach is designed to reverse the trend, ensuring sustainable growth and continued success for your subscription business.
Is the subscription economy dead?
David Nisbet
Stripe
Revolutionary AI-powered platform to power and transform your subscriptions business
Your AI Agents that design, create, model and scale your subscriptions business.
End to end subscription experience platform. Eliminates silos between sales, marketing, and analytics teams
AI agents and synthetic testing capabilities that accelerate business design, testing, optimization cycles and growth.
A Suite of Agents

Design Agent
Analyzes markets and data, designs optimal models based on your financial needs and target customers.

Create Agent
Creates individualized services, subscription pricing models, campaigns and journeys to drive conversions and retentions.

Model Agent
Deep insights into customer preferences and subscriptions health to proactively prevent and reduce churn.

Scale Agent
Recommends content and offers to enhance experience, engagement, revenue and lifetime value.
A Suite of Tools
Card account updater and network tokens - Keep cards up to date with batch-based and real-time updates, with Network Tokens in parallel with intelligent decisioning and fall backs.
Automated renewal emails - Prevent involuntary churn with Stripe's customizable, no-code email notifications that automatically alert customers about upcoming renewals, expiring cards, and failed payments with direct links to update their payment information. These branded emails drive customer action at critical moments in the subscription lifecycle, delivering timely reminders that help maintain consistent revenue while reducing payment failures through proactive communication.
Hosted recovery surface - The customer portal provides a secure, brandable self-service hub where customers can update payment methods, view invoices, and manage subscriptions without requiring your support team's intervention. This fully customizable recovery surface automatically handles payment issues by giving customers a convenient way to resolve failed payments, update expiring cards, and pay outstanding invoices, significantly improving recovery rates while reducing support costs.
Adaptive acceptance - Prevent lost revenue with real-time retries and optimized network messaging, which use the preferred formatting for issuing banks.
Automated recovery emails - Stripe sends brandable, customizable notifications to customers about failed payments, expiring cards, and upcoming renewals, helping prevent involuntary churn without requiring any code. These automated emails include secure payment update links that make it easy for customers to fix payment issues, significantly boosting recovery rates and helping you maintain revenue continuity.
Smart retries and custom retries - Smart Retries uses machine learning trained on billions of data points to automatically determine the optimal time to retry failed subscription payments, helping businesses recover involuntary churn. Businesses using Smart retries recover $9 in revenue for every $1 spent on Stripe Billing, with recovered subscriptions continuing an average of seven more months.
Recovery automations - Stripe's recovery automations use machine learning to intelligently retry failed payments at optimal times and automatically send customized notifications to customers about payment issues, significantly improving collection rates without manual intervention. These features include Smart Retries that analyze transaction patterns and customer behaviors to determine the best retry schedule, plus configurable email notifications that guide customers through updating payment methods on branded Stripe-hosted pages.
Recovery analytics - The revenue recovery analytics dashboard provides comprehensive visibility into your subscription payment failures, recovery rates, and decline patterns through intuitive KPIs and detailed breakdowns that help optimize your revenue recovery strategy. Track which recovery methods are most effective, identify top reasons for payment failures, and discover high-value customers in recovery so you can take targeted action to protect your subscription revenue.
Email observability - Subscribed studio's email observability provides comprehensive analytics on your recovery communications, using machine learning to identify which messages drive customer action and reduce subscription churn. Monitor delivery rates, open rates, and conversion effectiveness across your entire email ecosystem, with AI-powered recommendations that automatically optimize message timing, content, and targeting based on customer behavior patterns. With detailed performance dashboards that track revenue impact by message type, you'll know exactly which communications are saving subscriptions and can continuously refine your recovery strategy to maximize retention.
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Proyectos afines
