Cannes Lions 2026: VML’s Highlights, Events, and Win Updates

Cannes Lions 2026 has officially kicked off, bringing together the world’s top creative, marketing, and advertising leaders for a week-long celebration of innovation, insight, and recognition. As the industry gathers to honor breakthrough ideas and shape what’s next for creative communications, VML is on the ground and actively participating throughout the festival.

Throughout the week, we’ll be updating this page with the latest news, including award wins, session highlights, and major announcements as they happen.

For a full schedule of VML’s activities at Cannes — from panels to events — visit our dedicated Cannes site. Scroll below for real-time updates on our performance and presence at Cannes Lions 2026.

Explore all our Cannes events and updates:

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Daily Updates

VML had an incredible first day at the Cannes Lions International Festival of Creativity, earning 10 Lions—3 Gold, 2 Silver, and 5 Bronze—alongside an impressive 37 shortlists across multiple categories.

We’re thrilled to celebrate "Beat Cancer Off" by VML New York for F Cancer, which earned a Gold Lion in Health & Wellness and two Bronze Lions in Audio & Radio and Health & Wellness, showcasing the campaign’s powerful impact across categories.

Our other two Gold Lions went to standout campaigns: "The Last Coke in the Desert" from WPP Open X, led by VML and supported by Ogilvy and WPP Media, which triumphed in the Outdoor category, and "Soil Stay" by VML Bangkok for Tra Mongkut Fertilizer, which was recognized in the Creative B2B category and became VML Bangkok's first ever Lion in this category.

Our Silver Lion wins include "The Safe Pack" by VML Madrid for Tupharma 365 in the Pharma category and "Magnif-eye" by VML Sydney for 1001 Optometry in the Health & Wellness category.

In addition, we’re proud of our three Bronze Lions: "Little Breaks" by VML London for KitKat in the Outdoor category, and "T-Rex Leather" by VML Paris for Lab-Grown Leather in the Creative B2B category.

Building on our incredible wins from yesterday, Tuesday brought a total of 8 Lions, including 2 Gold, 2 Silver, 4 Bronze, and 15 shortlists across multiple categories.

Continuing its remarkable success, "Beat Cancer Off" by VML New York for F Cancer earned another Gold Lion in the Entertainment Lions for Music category and added two Silver Lions in the Film Craft category. We’re also thrilled to celebrate "Lucky Fan Index" by VML Warsaw, which earned its first-ever Gold Lion in the Entertainment Lions for Sport category.

Our Bronze Lion wins include an additional recognition for "Little Breaks" by VML London for KitKat in the Design category and "The Last Coke in the Desert" from WPP Open X, led by VML and supported by Ogilvy and WPP Media, in the Industry Craft category. We’re also celebrating first-time wins for "OREO Cows" by VML New York and Mexico for OREO in the Film Craft category and "You Must Love Coke" from WPP Open X, led by VML and supported by Ogilvy and WPP Media, in the Industry Craft category.

VML continued its incredible winning streak on Wednesday at the Cannes Lions International Festival of Creativity, celebrating one of our most successful nights yet. The day brought an outstanding 17 Lions — 1 Grand Prix, 7 Gold, 6 Silver, and 3 Bronze—alongside 30 shortlists.

Leading the charge was "The KitKat Heist" by VML London and Burson, which secured our first Grand Prix of the show in the PR category. This campaign also brought home four Gold Lions across the Media, PR, and Social & Creator categories, as well as three Silver Lions in the Direct, Media, and Social & Creator categories.

Adding to their wins earlier this week, "T-Rex Leather" by VML Paris earned a Gold and Silver Lion in the PR category, while "OREO Cows" by VML New York and VML Mexico claimed a Gold and Bronze Lion in the Direct category. "Lucky Fan Index" by VML Warsaw also continued its success, winning a Silver Lion in Creative Data and a Bronze Lion in Direct.

We’re also celebrating first-time wins for several standout campaigns. "Chicken Screams for Coke" from WPP Open X, led by VML and supported by Ogilvy and WPP Media, earned a Gold Lion in the Social & Creator category. "MNTANA KA GOGO" by VML Johannesburg won a Silver Lion in Social & Creator, and "(Save A) Life Insurance" by VML Bucharest and VML New York brought home a Bronze Lion in the PR category.

Thursday was another remarkable day for VML at the Cannes Lions International Festival of Creativity, as we celebrated yet another Grand Prix win—our second of the festival!

The Grand Prix was awarded to "Lucky Fan Index" by VML Warsaw in the Creative Commerce category. In addition, the campaign earned two Gold Lions in the Brand Experience & Activation and Creative Commerce categories.

"OREO Cows" by VML New York and Mexico continued its winning streak, taking home a Gold Lion and a Silver Lion in the Brand Experience & Activation category, as well as another Silver Lion in Creative Commerce. Meanwhile, "The Last Coke in the Desert" from WPP Open X, led by VML and supported by Ogilvy and WPP Media, earned a Silver Lion in Brand Experience & Activation.

Our Bronze Lion wins showcased the breadth and impact of our creative work. "Preserved Promos" by VML New York secured two Bronze Lions in Creative Effectiveness and Creative Strategy. "T-Rex Leather" by VML Paris earned a Bronze Lion in Innovation, while "The Shakespeare BIC" by VML São Paulo and "You Must Love Coke" from WPP Open X, led by VML and supported by Ogilvy and WPP Media for Coca-Cola, both won Bronze Lions in Brand Experience & Activation.

VML's full list of winning work:

"The KitKat Heist" by VML London and Burson for KitKat

Grand Prix in PR
Gold in Media
Gold in PR
Gold in PR
Gold in Social & Creator
Silver in Direct
Silver in Media
Silver in Social & Creator

Explore VML’s latest announcements from Cannes Lions 2026, the leading global festival for creativity and innovation

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Daily Updates

Monday, June 22

Tuesday, June 23

Wednesday, June 24

Thursday, June 25

VML's full list of winning work:

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