At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Walgreens

Vaccination Readiness Model

Identifying vaccine readiness with data-driven targeting solutions
Ver caso
Wallgreens hero image
International Committee of the Red Cross
Has Awards

React for Real

The ICRC shows the impact of real life donations
Ver caso
ICRC 1
Saudi Telecom Company
Has Awards

Meet Sarha – The World’s First Content-Creating Camel

Showcasing the power of STC's wireless network
Ver caso
HERO1
Leading Hospitality Client

Operationalizing people-based marketing at scale

Driving loyalty marketing towards a personalized approach by delivering a segmentation solution
Ver caso
Travel 8
woman in supermarket
Multinational Oil and Gas Company

A journey of digital transformation

Accelerating CRM and loyalty transformation from mass customised offers to personally relevant rewards
Ver caso
Stc Speak My Language
STC
Has Awards

Speak My Language

A game-changing tool designed to level the playing field for gamers with autism.
Ver caso
Hungerflix Main Image
HungerStation

Hungerflix

The first food delivery that serves exactly what’s on screen
Ver caso
Stc The Blind Seats main image
STC
Has Awards

The Blind Seats

Inclusive stadium seats designed for visually impaired fans at live matches
Ver caso
Flynas Seat with a View
flynas
Has Awards

Seat With a View

The first intelligent seat selector lets you choose your view before flying
Ver caso
MagnifEye web app visual
1001 Optometry

Magnif-Eye

VML and 1001 Optometry's AI-enabled tech scans your camera roll, revealing early signs of childhood myopia.
Ver caso
Farmers on the field with their soil
Tra Mongkut Fertilizer

Soil Stay: Empowering Farmers, Growing Futures

VML transformed agricultural education, connecting farmers with "soil twins" for hands-on learning and unprecedented growth
Ver caso
LFI
Wisła Cracow

Wisła Kraków Lucky Fan Index Celebrates Fan-Driven Happiness

AI-powered analytical tool measures "luck" fans bring to club
Ver caso
Screenshot 2025 06 11 at 15 03 44
Quake Museum

1755 Quake

A typography designed by disaster
Ver caso
Wisla case board v6
Wisła Cracow

The AI Chosen One

How AI transformed a struggling football club, leading to an improbable victory.
Ver caso
THE SHADED ROUTE HEADER IMAGE
HungerStation
Has Awards

The Shaded Route

An innovative app that helps delivery riders avoid the scorching Saudi Arabia sun
Ver caso