At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Nuestro Trabajo
Walgreens
Vaccination Readiness Model
Identifying vaccine readiness with data-driven targeting solutions
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International Committee of the Red Cross
React for Real
The ICRC shows the impact of real life donations
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Saudi Telecom Company
Meet Sarha – The World’s First Content-Creating Camel
Showcasing the power of STC's wireless network
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Leading Hospitality Client
Operationalizing people-based marketing at scale
Driving loyalty marketing towards a personalized approach by delivering a segmentation solution
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Multinational Oil and Gas Company
A journey of digital transformation
Accelerating CRM and loyalty transformation from mass customised offers to personally relevant rewards
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STC
Speak My Language
A game-changing tool designed to level the playing field for gamers with autism.
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STC
The Blind Seats
Inclusive stadium seats designed for visually impaired fans at live matches
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flynas
Seat With a View
The first intelligent seat selector lets you choose your view before flying
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1001 Optometry
Magnif-Eye
VML and 1001 Optometry's AI-enabled tech scans your camera roll, revealing early signs of childhood myopia.
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Tra Mongkut Fertilizer
Soil Stay: Empowering Farmers, Growing Futures
VML transformed agricultural education, connecting farmers with "soil twins" for hands-on learning and unprecedented growth
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Wisła Cracow
Wisła Kraków Lucky Fan Index Celebrates Fan-Driven Happiness
AI-powered analytical tool measures "luck" fans bring to club
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Wisła Cracow
The AI Chosen One
How AI transformed a struggling football club, leading to an improbable victory.
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HungerStation
The Shaded Route
An innovative app that helps delivery riders avoid the scorching Saudi Arabia sun
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