At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Walgreens

Vaccination Readiness Model

Identifying vaccine readiness with data-driven targeting solutions
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Wallgreens hero image
International Committee of the Red Cross
Has Awards

React for Real

The ICRC shows the impact of real life donations
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ICRC 1
Saudi Telecom Company
Has Awards

Meet Sarha – The World’s First Content-Creating Camel

Showcasing the power of STC's wireless network
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camel in the desert with camera on his back
Leading Hospitality Client

Operationalizing people-based marketing at scale

Driving loyalty marketing towards a personalized approach by delivering a segmentation solution
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people having fun bathing
woman in supermarket
Multinational Oil and Gas Company

A journey of digital transformation

Accelerating CRM and loyalty transformation from mass customised offers to personally relevant rewards
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CF stravaclub
Child Focus

Miles for the Missing

When personal achievements become a collective action for missing children
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Stc Speak My Language
STC
Has Awards

Speak My Language

A game-changing tool designed to level the playing field for gamers with autism.
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Hungerflix - Hungerstation
HungerStation

Hungerflix

The first food delivery that serves exactly what’s on screen
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Stc The Blind Seats main image
STC
Has Awards

The Blind Seats

Inclusive stadium seats designed for visually impaired fans at live matches
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Flynas Seat with a View
flynas
Has Awards

Seat With a View

The first intelligent seat selector lets you choose your view before flying
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MagnifEye web app visual
1001 Optometry
Has Awards

Magnif-Eye

VML and 1001 Optometry's AI-enabled tech scans your camera roll, revealing early signs of childhood myopia.
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Farmers on the field with their soil
Tra Mongkut Fertilizer
Has Awards

Soil Stay: Empowering Farmers, Growing Futures

VML transformed agricultural education, connecting farmers with "soil twins" for hands-on learning and unprecedented growth
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wisła
Wisła Kraków
Has Awards

Wisła Kraków Lucky Fan Index Celebrates Fan-Driven Happiness

AI-powered analytical tool measures "luck" fans bring to club
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Screenshot 2025 06 11 at 15 03 44
Quake Museum

1755 Quake

A typography designed by disaster
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Wisla case board v6
Wisła Cracow

The AI Chosen One

How AI transformed a struggling football club, leading to an improbable victory.
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