Health e-commerce has shifted from being a trend to a playing field. For this reason, the fundamental purpose of this research is simple: we need to thoroughly understand it and capitalize on its exponential growth. In this third edition, we delve deeper into the analysis to understand the marked contrasts between countries, the points of purchase that matter to users, and the particularities of each medication category.
Health Future Shopper 2025 LATAM
An in-depth analysis of the needs, trends, and opportunities defining the new digital health consumer in Latin America.
Escritório
- Argentina
- Brazil
- Colombia
- Mexico
From Trend to Playing Field
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Main insights
- The health shopper.
- Purchasing behaviors in Latam.
- The future of online medicine purchasing.
- Evaluation of the shopping experience.
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