LP3 Veeva

Report Health Future Shopper 2025 LATAM

An in-depth analysis of the needs, trends, and opportunities defining the new digital health consumer in Latin America.

From Trend to Playing Field

Health e-commerce has shifted from being a trend to a playing field. For this reason, the fundamental purpose of this research is simple: we need to thoroughly understand it and capitalize on its exponential growth. In this third edition, we delve deeper into the analysis to understand the marked contrasts between countries, the points of purchase that matter to users, and the particularities of each medication category.

Download your copy of The Health Future Latam now

Main insights

Image
  • The health shopper.
  • Purchasing behaviors in Latam.
  • The future of online medicine purchasing.
  • Evaluation of the shopping experience.

65%

of shoppers in the region state that products recommended by an online marketplace influence their purchases.

40%

of shoppers in LATAM prioritize reviews and ratings, highlighting social proof as a decisive factor in their online purchasing decision.

41%

of shoppers in Argentina purchase health care products from online supermarkets.

18%

of consumers in Brazil do not buy online when it comes to health care products.
Previous Slide
1 / 2
Next Slide

Keep reading

Two Gerety trophies with a green overlay on top of it

VML Named Network of the Year and VML UK Crowned Agency of the Year at 2026 Gerety Awards

With 44 honors, including 2 Grand Prix for "The KitKat Heist," VML celebrates KitKat as Brand of the Year and regional wins for VML Mexico and VML New York
VML Cannes Young Lions

VML’s Young Lions Lead the Pack at 73rd Cannes Lions Festival

23 rising stars from VML showcased bold creativity and teamwork at the global Young Lions Competition in Cannes