Infinite Winter

We were determined to break the stablished codes of the category and to avoid the language of spectacularism.

Aiming to elevate the differential value of Grandvalira, we created the "Infinite Winter", a concept that explains the polysemic immensity of our resort. We decided to dress our winter in black and white and to create a unique visual language based on kaleidoscopic effects, distortions and impossible perspectives. A language that has allowed us to talk about the Grandvalira experience in an oneiric and sensorial way, and that, in addition, works perfectly in an increasingly digital user experience.