We seek to break with the codes of the category and raise the differential value of the resort to the maximum. Being the resort with the most skiable kilometres allows us to play with the concept of infinity. A poetic way of appealing to the superiority and intensity of the experiences offered by the brand.

Paco Badia

Creative Executive Director VML Spain


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2023 Premios Nacionales de Creatividad (c de c)

2023 Premios Nacionales de Creatividad (c de c)


Anuario Entry in Art Direction