Emotional and memorable VML Santiago campaign that makes visible the mental health of parents who have children with cancer through the launch of its new program.
The Other Patients
A powerful and impactful campaign that shows the unseen childhood cancer patients: parents and caregivers
Cliente
- Fundación Nuestros Hijos Chile
Escritório
- Chile
Today, it is more important than ever to talk about the relevance of Mental Health in Parents and Caregivers. For this reason, the campaign also becomes relevant, showing the reality that parents and caregivers live and take charge of the problem through the Mental Health Program.
Josefina Berliner
Director of Fundraising at FNH
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