Salesforce & VML

Driving Enteprise Efficiency With Agentforce

At VML, we don’t just implement Agentforce—we transform it into a growth engine. By pairing Salesforce’s latest AI and automation capabilities with our creative and strategic expertise, we help organizations unlock new levels of productivity, reduce operational costs, and deliver seamless customer and agent experiences.

• Embedded AI & Automation - Streamline service operations with intelligent workflows and generative responses.

• Operational Efficiency - Agentforce implementations focused on measurable outcomes and reduced costs.

• Next-Gen Customer Experience - Elevate CX with predictive support, self-service, and consistent agent interactions.

• Strategic Innovation - VML combines deep AI knowledge and creativity to build future-ready service orgs.

What is WPP Open?

WPP Open is our intelligent marketing operating system. It's powered by AI and brings together all of WPP's services, technology, and data into one unified platform.

It’s how WPP’s network of agencies collaborate more effectively with global clients and leading technology partners to deliver highly optimized and transformative marketing solutions. WPP Open helps us elevate the brand experience, push the boundaries of creativity, and drive measurable growth.

We provide a single source for data, tools, and technology that sharpens insights, streamlines planning, and enhances daily work. This fuels collaboration, drives innovation with AI and analytics, and solves complex client challenges across every marketing touchpoint.

Integrating Salesforce with WPP Open

Salesforce is integrated into WPP Open via the Experience Studio, a platform designed to support intelligent marketing operations for large organizations. This connection strengthens a brand's end-to-end campaign activation, from initial planning and briefing through to automation, analytics, and quality assurance.

By integrating Salesforce with WPP Open, brands streamline marketing operations and gain measurable advantages in efficiency and effectiveness.

Why WPP Open X Salesforce?

For Greater Efficiency

• Brands can save time and reduce costs across all their brands and markets. They gain faster, more coordinated marketing operations and clearer insights that help them make smarter business decisions.
• It allows for improved engagement and governance through greater integration across marketing functions, which inherently streamlines operations.

For Enhanced Effectiveness

• Brands gain access to enhanced marketing strategy and customer insights. This enables more targeted media planning and better decision-making, fueled by enriched data from their campaigns.
• Brands can achieve superior campaign effectiveness through hyper-targeted campaigns and optimized production. This allows for hyper-personalized communications at scale, supported by AI-powered analytics and clear ROI insights. By leveraging Salesforce within the WPP Open Experience Studio, brands benefit from more streamlined processes and a more impactful, data-driven approach to their marketing.