VML MAP is the world-leading center of excellence for Personalization, Loyalty, Consulting, Marketing Automation and CRM at scale. Our mission is to deliver value for our clients by humanizing the relationship between the brand and the consumer.

To do this, we help clients make data-driven and personalized experiences that can be scaled with efficiency and operationalized intelligently. We believe that serving consumers personal, mindful content in an omnichannel world is key to transforming experiences.

MAP is home to 1100+ people, with 55+ nationalities represented across our teams. We highly appreciate the diversity this brings to problem-solving within our organization.

See our work and clients

What's on offer?

Catalysts in our MAP Copenhagen office will spend 18 months, in 3 rotations, across one of the following tracks:

Track 1 - Client Engagement & Consulting

Rotations: Client Engagement & Delivery, Business Architecture, Marketing Operations

Apply to this track if you’re passionate about building client relations, able to work on multiple tasks at once, and are detail oriented.

Track 2 - Experience Strategy & Activation

Rotations: Experience Strategy, Client Engagement & Delivery, Marketing Operations

Apply to this track if you’re a strategic thinker, who uses creativity to solve problems in a structured way.

Explore each track further below and choose the pathway that resonates with you the most.

Apply now to start in September 2025!

Discover the Capabilities - Track 1: Client Engagement & Consulting

The Client Engagement & Delivery capability is responsible for managing every aspect of the relationship between our clients and our organization. To put it simply, the capability’s top priority is keeping our clients happy while building and maintaining a lasting relationship and business with them. The Client Engagement & Delivery capability is deeply immersed in our clients’ businesses and constantly looks at the business challenges our clients will face to help lead them into the future. This enables the team to take responsibility for the overall client growth strategy, discover new opportunities, and sell our skills and products. The Client Engagement & Delivery capability is the key point of contact for our clients and owner of all client projects and responsible for routing them through our business. They act as interpreters between the client and specialist teams by decoding client briefs, challenging them, and simplifying before translating them into actionable directives for our specialists. This ensures that everybody knows exactly what they have to do and when, so they deliver on time and budget to the client's expectations.

Rotation duration: 6 months

3 skills you'll need:

Critical thinking

Structure and attention to detail

Ability to handle several tasks at the same time

3 skills you'll learn:

Project management

Efficient communication

Internal and external stakeholder management

Notable clients:

IKEA, The Coca Cola Company, Ford

The Business Architecture capability empowers organizations to achieve true customer-centricity by designing and implementing the necessary changes. It functions as the architect of the company's operating model, analyzing current processes, organizational structure, and tools to pinpoint obstacles hindering the delivery of an exceptional customer experience. This capability develops a blueprint for a more efficient and customer-focused organization, encompassing workflow redesign, role clarification, collaborative tool implementation, and comprehensive training. Services offered span organizational design, process optimization, and change enablement, leveraging the ability to bring processes to life through collaborative tool implementation. Our work is a constant movement between the helicopter perspective and the micro view. Our goal is not just to advise, but to make our organizational designs make a difference in real life.

Rotation duration: 6 months

3 skills you'll needed:

Analytical thinking

Attention to detail

Ability to consider things from multiple perspectives

3 skills you'll learn:

Deep organizational insight

Holistic understanding of complexity

Business architectural methods

Notable clients:

The Coca-Cola Company, Dell

The Marketing Operations (MO) capability focuses on delivering high-quality, cross-channel communication as efficiently and effectively as possible - by standardizing, activating, and scaling success for our clients. MO acts as the engine that drives market activations and gains insights, essentially being where "the rubber meets the road" in VML MAP. The MO capability handles a massive volume of work, sending billions of unique messages annually across numerous marketing channels, and is responsible for executing various campaign types. The capability offers 24/7 global operations service, servicing over 100 markets, with a team spread out across the globe to cover different time zones. The team's work involves a detailed activation process, from receiving and reviewing briefs to implementation, quality assurance, launch, and ongoing monitoring. MO is a great starting point for long careers in MAP, driving market activations and gaining insights.

3 skills you'll need:

Operational mindset

Attention to detail

Ability to handle tight deadlines

3 skills you'll learn:

Execution Expertise

Proficiency of Marketing Platforms

Thorough understanding of processes

Notable clients:

IKEA, Ford, VOLVO

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