VML MAP is the world-leading center of excellence for Marketing Automation, Personalization, Loyalty, and CRM at scale. Our mission is to deliver value for our clients by humanizing the relationship between the brand and the consumer.
To do this, we help clients make data-driven and personalized experiences that can be scaled with efficiency and operationalized intelligently. We believe that serving consumers personal, mindful content in an omnichannel world is key to transforming experiences.
Catalysts in our MAP Copenhagen office will spend 18 months across one of the following options:
Option 1 - Client Engagement and Delivery, Business Architecture & Marketing Operations
Option 2 - Client Engagement & Delivery, Marketing Operations & Experience Strategy
Explore below and choose the pathway that resonates with you the most.
Apply to start in September 2025!
The client service department is responsible for managing every aspect of the relationship between our clients and our organization. To put it simply, the department's top priority is keeping our clients happy while building and maintaining a lasting relationship and business with them. The client service department is deeply immersed in our clients’ businesses and constantly looks at the business challenges our clients will face to help lead them into the future. This enables the team to take responsibility for the overall client growth strategy, discover new opportunities, and sell our skills and products. The client service department is the key point of contact for our clients and owner of all client projects and responsible for routing them through our business. They act as interpreters between the client and specialist teams by decoding client briefs, challenging them, and simplifying before translating them into actionable directives for our specialists. This ensures that everybody knows exactly what they have to do and when, so they deliver on time and budget to the client's expectations.
3 skills you'll need:
Critical thinking
Structure and attention to detail
Ability to handle several tasks at the same time
3 skills you'll learn:
Project management
Efficient communication
Internal and external stakeholder management
Notable clients:
IKEA, The Coca Cola Company, FORD
A note from the manager: "Did you know that we have more than 55 nationalities represented across our teams? We highly appreciate the diversity this brings to problem-solving within our organization"
The Business Architecture capability empowers organizations to achieve true customer-centricity by designing and implementing the necessary changes. It functions as the architect of the company's operating model, analyzing current processes, organizational structure, and tools to pinpoint obstacles hindering the delivery of an exceptional customer experience. This capability then develops a blueprint for a more efficient and customer-focused organization, encompassing workflow redesign, role clarification, collaborative tool implementation, and comprehensive training. Services offered span organizational design, process optimization, and change enablement, leveraging the ability to bring processes to life through collaborative tool implementation. Our work is a constant movement between the helicopter perspective and the micro view. Our goal is not just to advise, but to make our organizational designs make a difference in real life. Our work is typically organized by these phases: • Initiation: Clarifying governance, assessing organizational structure, planning interviews, understanding change management needs, and conducting risk analysis. • As-Is Analysis: Conducting stakeholder interviews, managing change narratives, performing analyses, and providing best-practice recommendations. • To-Be Design: Mapping future workflows through workshops with key stakeholders. • To-Be Implementation: Developing training materials, conducting training, and driving adoption. • Follow-up & Optimization: Continuously refining processes for optimal performance.
3 skills you'll needed:
Analytical
Structured
Empathic
3 skills you'll learn:
Organizational insight
Holistic understanding of complexity
Business architectural methods
Notable clients:
The Coca-Cola Company, Ford, Dell
A note from the manager: "Results don't come from effort, they come from clarity ;)"
The Marketing Operations capability focus on delivering high-quality, cross-channel communication as efficiently and effectively as possible - by standardizing, activating, and scaling success for our clients. MO act as the engine that drives market activations and gains insights, essentially being where "the rubber meets the road" in VML MAP. The MO team handles a massive volume of work, sending billions of unique messages annually across various marketing channels and are responsible for executing various campaign types.The capability provide 24/7 global operations service, servicing over 100 markets. The team's work involves a detailed activation process, from receiving and reviewing briefs to implementation, quality assurance, launch, and ongoing monitoring. They are continuously optimizing processes and tools to improve efficiency.MO is a great starting point for long careers in MAP, driving market activations and gaining insights.
3 skills you'll need:
Operational mindset
Attention to detail
Ability to handle tight deadlines
3 skills you'll learn:
Execution Expertise
Proficiency of Marketing Platforms
In depth understanding of how VML MAP deliver excellence to our clients
Notable clients:
H&M, IKEA, Ford
A note from the manager: "A great starting point for long careers in MAP"
The client service department is responsible for managing every aspect of the relationship between our clients and our organization. To put it simply, the department's top priority is keeping our clients happy while building and maintaining a lasting relationship and business with them. The client service department is deeply immersed in our clients’ businesses and constantly looks at the business challenges our clients will face to help lead them into the future. This enables the team to take responsibility for the overall client growth strategy, discover new opportunities, and sell our skills and products. The client service department is the key point of contact for our clients and owner of all client projects and responsible for routing them through our business. They act as interpreters between the client and specialist teams by decoding client briefs, challenging them, and simplifying before translating them into actionable directives for our specialists. This ensures that everybody knows exactly what they have to do and when, so they deliver on time and budget to the client's expectations.
3 skills you'll need:
Critical thinking
Structure and attention to detail
Ability to handle several tasks at the same time
3 skills you'll learn:
Project management
Efficient communication
Internal and external stakeholder management
Notable clients:
IKEA, The Coca Cola Company, FORD
A note from the manager: "Did you know that we have more than 55 nationalities represented across our teams? We highly appreciate the diversity this brings to problem-solving within our organization"
The Marketing Operations capability focus on delivering high-quality, cross-channel communication as efficiently and effectively as possible - by standardizing, activating, and scaling success for our clients. MO act as the engine that drives market activations and gains insights, essentially being where "the rubber meets the road" in VML MAP. The MO team handles a massive volume of work, sending billions of unique messages annually across various marketing channels and are responsible for executing various campaign types.The capability provide 24/7 global operations service, servicing over 100 markets. The team's work involves a detailed activation process, from receiving and reviewing briefs to implementation, quality assurance, launch, and ongoing monitoring. They are continuously optimizing processes and tools to improve efficiency.MO is a great starting point for long careers in MAP, driving market activations and gaining insights.
3 skills you'll need:
Operational mindset
Attention to detail
Ability to handle tight deadlines
3 skills you'll learn:
Execution Expertise
Proficiency of Marketing Platforms
In depth understanding of how VML MAP deliver excellence to our clients
Notable clients:
H&M, IKEA, Ford
A note from the manager: "A great starting point for long careers in MAP"
We turn business opportunities and customer insights into actionable strategies and personalized communications. We engage audiences and inspire consumers to take action in the moments that matter.
Directed by business strategies, inspired by customer insights, fueled by data and enabled by tech, we partner with clients to define a cohesive lifecycle strategy and design digital activations, campaigns and automated programs. The goal is to create personalized interactions that meet the consumer in the right place, with right message, at the right time at any stage of the customer lifecycle.
We are consultants, communication experts and experience architects. We are guardians of the connected customer experience.
3 skills you'll need:
Strategic thinking
Creativity
Structured problem-solving and attention to details
3 skills you'll learn:
Engagement strategy
Content planning
End to end customer experience mapping
Notable clients:
IKEA, Ford, Coca-Cola
A note from the manager: "You don't know what you mean until you see what you say"
