But the question remains – should your organization build its own AI marketing solutions, or should you partner with experts to develop them?
In this Unlock whitepaper, “Unlock AI in Marketing: Partner or Build Your AI Marketing Strategy – And How to Start," Alan Davies, Head of Client Business Transformation at WPP and Global Consulting Lead at VML, explores the critical decision of build vs. partner and provides actionable insights for a plan that fits your business needs.
AI is a game-changer for enterprises looking to innovate, differentiate and thrive in a competitive landscape. Here's why navigating the complexities of AI marketing technology requires a strategic approach:
Building in-house AI solutions is time-consuming and costly. Partnering with AI marketing experts allows businesses to focus on innovation and outcomes without the burden of maintaining fast-evolving technology.
According to VML’s “Unlocking the Power of Digital Transformation” report, 81% of businesses and organizations attempting to keep up with the rapid pace of change in a digital world rely on an average of three external partners to support their transformation goals – inevitably ending up with an ecosystem of technologies.
If you’re ready to harness the power of AI in marketing, our new Unlock whitepaper provides a step-by-step plan to get you started, including how to:
Developing in-house AI platforms may seem appealing, but it often leads to higher costs, slower innovation, and missed opportunities. Partnering with experts like VML allows you to leverage cutting-edge AI solutions without the burden of development, focus on data organization and strategic outcomes rather than technology ownership, and stay agile and ready to adapt to the future of marketing technology AI.
If you're ready to unlock the full potential of AI in marketing, let's discuss how VML can help you build a winning AI marketing strategy.
