Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Projets
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
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Mondelez
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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U.S. Navy
Covert Communications
An unconventional print campaign hides elite Navy Special Ops within 7 partner brand ads to challenge and recruit future warriors
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Tennessee Dept. of Tourist Development
Sound Sites
Rewriting what vacation planning means for blind communities
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Brand Experience Études
Étude
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Dans la presse
VML Prague and KitKat offers a digital break with its new "Phone Break" campaign
The brand reinvents its classic “Have a Break” to invite you to disconnect from your phone and reconnect with what matters.
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Actualités
Cannes Lions Selects VML Leaders for 2025 Juries
A dozen VML jurors will help judge the world's top creative work this June
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Actualités
ACT Good Report Names VML No. 1 Network
A collaboration between ACT Responsible and WARC Rankings highlights VML as the top global network in the 2025 ACT Good Report
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Actualités
Dubai Lynx Names VML Network of the Year
Agency secures 33 awards and 33 shortlists, including a trio of Grand Prix wins
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More Of What We Do
Expertise
Health
We are a global healthcare communications network that creates connected brands for life
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Expertise
Social Media
We’ve built connected brands for some of the world’s most recognized names. Our team is globally awarded for social expertise, creativity, and results.
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