Brand Experience (BX) is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX Offerings

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Advertising

We craft marketing communications that transform audience insights into powerful brand-to-shelf strategies. By building awareness and influencing attitudes, we shift interest into action; driving consumer demand and measurable business outcomes.

Brand Experience Brand Strategy Dell 3840x2160

Brand Strategy & Design

Crafting enduring brand positioning and distinctive visual identities that build long-term mental availability while capturing immediate market opportunities. Our strategic approach ensures your brand delivers consistent value to buyers today and tomorrow, with powerful foundations and identity at its core.

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Social & Influencer

Leveraging social media platforms to connect with audiences, build brand consideration, create engagement, and drive measurable actions. Our strategies transform social presence into tangible business results, from increased awareness to leads and sales.

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Sports, Experiential & Entertainment

End-to-end solutions spanning sports, experiential and entertainment, from proprietary tools to strategy, creative and production. We identify and maximize partnerships while creating unforgettable experiences that drive meaningful brand connections.

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Brand Experience Content Marketing Wendys 3840x2160

Content & Marketing

Creating and distributing valuable, relevant content that informs and engages target audiences. We build relationships and trust by providing useful information through owned channels, driving profitable customer action beyond traditional sales messaging.

Multicultural Marketing VML com BX

Multicultural Marketing

Multicultural Marketing is an end-to-end solution designed to unlock value with multicultural audiences through a business-first, audience centric approach. This offering leverages a powerful combination of strategic insights, creative innovation, and performance measurement to drive authentic engagement and sustainable business and brand growth.

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Brand Experience Projets

Coca-Cola
Ont été récompensés

Thanks for Coke-Creating

Embracing local culture and creativity through iconic branding
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000 Coca Cola Murals
BIC Brazil
Ont été récompensés

The Shakespeare's BIC

Rewriting a timeless classic with an iconic pen
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BIC Shakespeare 3
Wendy's
Ont été récompensés

Frosty Fix

Fixing Mcd's broken ice cream machines with Wendy's Frosty
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Aa 20241002 Wendys Frosty Fix 16x9
Mondelēz International
Ont été récompensés

Name This OREO

An interactive mobile audio experience that lets fans decode and name OREO cookie combinations
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The Foundation to Combat Antisemitism
Ont été récompensés

Timeout Against Hate

A unifying campaign that calls on sports fans to stand together against all forms of hate
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A Timeout Against Hate

Brand Experience Études

Kit Kat OOH
Étude

Cannes Lions 2025: Unbounded creativity

The Mad Men era is over as new powers emerge
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HERO Cannes Lions Terrace
Étude

Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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AI poweredsearch SEO
Étude

Google's AI-Powered Search Experience: How Brands & Marketers Can Adapt

Google's AI-generated results approach is transforming search. Brands must adapt and evolve to stay ahead.
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Obviously vml com hero 01
Étude

Creator Content That Over-Delivers

Fast, efficient, authentic – a new whitepaper from VML's influencer marketing agency Obviously shows how brands can have it all with their creator content
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Brand Experience Actualités

Cannes x VML Hero 2025
Actualités

Cannes 2025 Rankings Highlight VML’s Global Creative Impact

VML ranks among the world’s top creative networks, with standout placements across multiple regions and recognition for VML New York
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KFC x You Deserve a Treat1
Dans la presse

KFC Malaysia and VML Launch 'KFC Treats' To Make Everyday Snacking a Joyful Ritual

A youth-focused campaign designed to make everyday snacking more joyful, spontaneous, and rewarding
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ANA Multicultural Excellence Awards Name VML Best in Show
Actualités

ANA Multicultural Excellence Awards Name VML Best in Show

VML’s “Sound Sites” campaign earned Best in Show and two Grand Prizes at the 2025 ANA Multicultural and Inclusive Marketing Excellence Awards
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Sound Sites
Actualités

Fast Company Honors “Sound Sites” in 2025 Innovation by Design Awards

VML’s "Sound Sites" project for Tennessee Tourism recognized in Accessible Design category; full list of winners now live
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Our Leadership