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Intelligence Études

CANNES, FRANCE - JUNE 24: Francine Lacqua, Demis Hassabis and a guest onstage for 'The Future of Creativity with Demis Hassabis' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Shane Anthony Sinclair/Getty Images for Cannes Lions)
Étude

Cannes Lions 2026: Key Trends

AI inspires conversation around what technology cannot automate: the human element
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Two women chat on a sofa. One woman is black with an Afro hairstyle wearing a black sweater with white spots, and the other is a white woman with a wavy bob in a geometric colour block sweater.
Étude

Gen X's power era

The oft-overlooked generation is becoming a formidable consumer force.
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Lay’s has opened its first Lay’s Potato Restaurant in Shanghai’s Xintiandi. Courtesy of Lay’s
Étude

Snackstaurants

Bite-sized treats get a big, permanent upgrade.
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An outdoor, paved courtyard area filled with people socializing in front of industrial-style buildings. Some people are sitting at wooden picnic tables and high-top bar stools under beige umbrellas, while others walk through the space. In the background, there are shipping containers, brick buildings, a white car parked on a lower rooftop, and a large, stylized bow sculpture pointing toward the sky on the right.
Étude

SXSW London 2026: Trends and insights

Wielding creativity to write a better future
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Intelligence Actualités

SXSW Hero
Actualités

Making AI Accessible: VML to Lead Key SXSW Panel

A panel that explores AI’s role in recognizing the disabled community
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F100 2024 Numbers VML com
Actualités

Key Brand Opportunities for 2024

VML launches the tenth edition of ‘The Future 100: 2024’ with the world’s first virtual futurist who can answer real-time questions about the trends
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Our Leadership

Emma Chiu

Global Director, VML Intelligence

VML

Marie Stafford

Global Director, VML Intelligence

VML