Report: Search Trends For The Rest of 2025 (And Beyond)
VML search experts share their predictions and recommendations around AI search, chatbots and more to future-proof your SEO strategy for 2025 and beyond.
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The Era of Omnichannel Commerce | VML
Discover how online shopping's stabilized growth signals the era of true omnichannel retail - and how leading brands are creating seamless CX
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AI Fuels the Resurgence of Search Engines | VML
Exploring their resurgence and their indispensable role in brand visibility and as a primary channel in the information gathering phase
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Instant Gratification: The Two-Hour Economy | VML
Exploring the rise of the two-hour economy and why lightning-fast fulfilment and frictionless experiences are crucial for omnichannel success
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E-commerce Marketplaces: Shifting Consumer Spend | VML
Their evolving role — from benchmark status to shifting share of wallet — and how they continue to reshape consumer discovery and purchase behaviors
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Economic & political uncertainty: Reshaping spending habits | VML
How economic and political uncertainty is reshaping consumer spending habits, creating a more risk-averse shopper - plus the strategies to reassure them.
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The Personalization Paradox: Delivering Genuine Value | VML
Exploring why personalization often disappoints consumers, and how to move beyond generic upselling to deliver tangible, genuine benefits
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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From Queries to Conversations: How AI Chatbots Are Redefining Search
From Generative AI to LLMs, here’s how today’s search tools are evolving and why it matters.
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Automating Marketing Operations with AI
How VML MAP transformed Marketing Operations using Agentic AI
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Own Your Impact
Take control of your sustainability data to drive clear benefits for your business.
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VML Contributors Featured in Latest EXP. Magazine
VML thought leaders join industry experts in the newest edition of EXP magazine, Bottle Rocket’s annual publication focused on innovation and digital experience
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Unlocking the Power of Digital Transformation
...and how to avoid the cost of failure (with an average $10.9M program cost)
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