Iconic Shanghai skyline at dusk showing the Oriental Pearl Tower and historic Waibaidu Bridge over the quiet river.
Étude

What will ASCO 2026 reveal about oncology innovation’s new global map?

With ASCO 2026 approaching, adaptive strategies are critical to shaping the future of oncology innovation in a rapidly evolving global landscape.
Lire la suite
CANNES, FRANCE - JUNE 24: Francine Lacqua, Demis Hassabis and a guest onstage for 'The Future of Creativity with Demis Hassabis' on  Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Shane Anthony Sinclair/Getty Images for Cannes Lions)
Étude

Cannes Lions 2026: Key Trends

AI inspires conversation around what technology cannot automate: the human element
Lire l'article
Vml unlock PDP training data for AI
Étude

Unlock Your Brand's "Share of Decision" in AI Search

As commerce shifts from browsing to AI-mediated recommendation, our Unlock whitepaper unpacks how to win across retailer agents, search agents and LLMs.
Lire l'article
illustration of ball depicting disruption over purple background
Étude

Mastering Modernization for Enterprise AI Success

Our Unlock guide lays out the steps to close the gap between AI ambition and AI readiness to achieve digital transformation success
Lire l'article
VML snowflake logo green with digital background
Étude

Navigating the New World of Commerce With Data Clean Rooms

Our Unlock whitepaper reveals how to leverage data clean rooms and Amazon Marketing Cloud for secure, privacy-first marketing
Lire l'article
Illustration of circuit board
Étude

Les 15 forces qui reconfigurent le B2B

Le guide REWIRE '26 de VML cartographie les bouleversements qui redéfinissent la façon dont les marques B2B s'imposent
Lire l'article
Illustration of white cloud in blue sky
Étude

Unlock the Full Value of Salesforce Marketing Cloud

Our whitepaper lays out the steps to optimize performance, improve user adoption and maximize your Salesforce ROI
Lire l'article
VML snowflake logo with circuit board illustration
Étude

Accelerate Your Digital Transformation With Salesforce Agentforce & VML

Our Unlock whitepaper delivers a strategy to capitalize on agentic AI and drive growth in an AI-enabled world
Lire l'article
Digital code on a dark background
Étude

Unlock the Invisible Shelf: Your Guide to Winning in Agentic Commerce

Our whitepaper delivers strategy for marketing leaders to elevate their brands in AI-mediated environments
Lire l'article
Illustration of office workers walking into futuristic scene
Étude

Enterprise AI Strategy: Secure Your Future with Gen AI

Our Unlock whitepaper reveals how VML's people-first AI Maturity Framework provides a clear roadmap to future-proof your enterprise with Gen AI
Lire l'article
How to migrate to Shopify
Étude

Unlock Your E-commerce Future: Strategic Migration to Enterprise Shopify

Our whitepaper reveals how WPP Enteprise Solutions' Shopify migration services reduce cost of ownership, increase agility and drive growth
Lire l'article
SXSW Block Party on Congress Street Austin
Étude

SXSW 2026: Tendances & Perspectives

Bienvenue dans l'ère de l'IA appliquée.
Lire l'article
Hand holding mobile phone
Étude

The Future 100: Health Trends & Insights 2026

From the precision revolution to AI caregivers and systemic resilience, Health Futures delivers 10 trends to guide your strategy in the year ahead
Lire l'article
Austin skyline at dusk shows the bridge into the city over the river into Downtown.
Étude

Aperçu du SXSW 2026 : Les incontournables

Notre sélection de sessions pour cette édition du festival
Lire l'article
F100 2026 Hero
Étude

The Future 100: 2026 Industry Sector Vertical Cuts

Take a deep dive into our Future 100 vertical cuts and connect your brand with trends from the report set to reshape business and culture in the year ahead
Lire l'article
Vml unlock unified identity spine cx
Étude

Building a Unified, Human First Customer Experience

VML’s Unlock whitepaper outlines how to drive growth through CX by leveraging connected data, strategic AI and designing for a prompt-based world
Lire l'article