VML Commerce powers commerce excellence, transforming moments of transaction to experiences that drive growth across all channels, including online retail, Amazon and other marketplaces, D2C, social, in-store and B2B. Our end-to-end offering is driven by creativity and technology, a seamless combination of brand experience and customer experience, with conversion at the core.

Where brand equity and conversion intersect

Creative Commerce lies at the heart of what we do, from shaping commerce strategy, to galvanizing instant engagement and conversion, through experiences which transcend channels and intersect life, wherever commerce thrives. Our 3C’s framework is the compass steering this approach:

Conversion-led Clever Culturally connected

Always facilitating a product or service transaction

Innovating across commerce channels and spaces

Buzzworthy, relevant & building on brand values

Our world-class commerce expertise lies within our Commerce Practice which houses 7,000+ commerce experts globally, across 55 Centers of Excellence, within a network of 150 offices worldwide.

Our Commerce Services

digital skyscrapers

New sales models & growth mining

Finding opportunity gaps and demand spaces to unlock business growth across channels and markets through powerful commerce strategies.

purple and turquoise light-bands

Creative commerce, CX & partnerships

Creativity that inspires conversion in the moment, regardless of channel, to embed brands in culture and drive long-term value. Conversion-led, brand equity building, and intersecting Creativity with Commerce to multiply the impact.

purple and blue lights in the dark

Omnichannel strategy & operations

Driving brand equity, traffic and conversion through integrated plans and activations across all channels of commerce: physical, digital, owned and third party. Building client capability through Connected and Unified Commerce from strategy to execution.

city lights in the dark

Content for commerce

A synchronized approach, employing tools to improve digital shelf experience through performance-fit content that elevates brand and drives purchase.

Iridescent neon cubes

Digital shelf tech & tools

Leveraging and building bespoke platforms to deliver digital content optimization fit for retail.

WTC Solutions Data Services

Data, loyalty & CRM

Combining intelligent data, insight and strategy to grow customer relationships and retention, inspiring sharper decision-making to maximize ROI.

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Commerce technology, tools & platforms

Pushing the boundaries of commerce and technology with the development of new product solutions, platforms and tools. Technology partner agnostic across the Commerce Tech Stack, augmenting client ways-of-working to drive new value creation.

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Social commerce & experiential

Combining VML’s world class social, influencer, and creator capability with Commerce expertise to create shoppable content that drives conversion across social & retailer channels, with services to optimize social presence and create connected experiences across channels.

Silver tinsel on a blue wash background

Retail media

Delivering relevant, actionable, measurable media activations to consumers where they are, at the right time, across all retail media platforms and digital channels. Standalone or partnering with media agencies, our retailer and marketplace expertise informs planning, buying, optimizing, and creating for retail media.

Driven by technology

We provide organizations with end-to-end capabilities, spanning the entire journey from customer acquisition to retention, and including media, content, conversion, fulfilment and optimization. And we do this across every channel.

Working with strategic partners that include world-class technology vendors such as Adobe, Sitecore, Salesforce, SAP, Shopify, and fellow MACH Alliance members such as BigCommerce, CommerceTools, Stripe, VTEX, Salsify and Vercel, we were recognized by Forrester as a Leader in Commerce Services (Q1, 2021) and in Digital Experience Services (Q2, 2022), Best Large Agency of the Year at the European Ecommerce Awards (2022), Agency of the Year at The New York Festivals (2023) and The Drum Awards Network of the Year (2022) and Team of the Year (2023).

We’ve built over 600 commerce and experience platforms and generate a total of more than $43bn annually for clients including The Coca-Cola Company, Unilever, Ford Motor Company, Colgate-Palmolive, Johnson & Johnson, Kimberly Clark, Nestlé, Sainsbury’s and Selfridges.

Commerce Solutions

Brand Guardian image

Brand Guardian

AI-driven platform ensuring total content quality assurance, compliance & inclusivity at scale.

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Oto

Oto

Oto transforms instore selling, and builds an instant picture of the customer, in real time.

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ShelfMaster

ShelfMaster helps brands push the limits of the digital shelf, creating great product experiences.

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Streaem

Streaem is a self-service retail media solution that enables retailers to monetize their retail media networks.

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Ignite

Meet Ignite Automotive – a new digital commerce solution specifically designed for the automotive industry.


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Commerce Work

Wendy's
Ont été récompensés

Don't Delete Menu

Unexpected offers made people think twice before deleting us
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Wendys Menu
HungerStation
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The Subconscious Order

Let your subconscious mind do the ordering
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HS The Subconscious Order Main Image
KFC

Wheel for One

KFC creates the world's first single-cabin ferris wheel and a bucket of KFC to go with it
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Wheel Presentation Board 2
Coca-Cola
Ont été récompensés

I See Coke

A built-in Alexa skill that rewards viewers every time a Coke pops on screen
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I See Coke 16x9
Mondelez
Ont été récompensés

OREOCodes

Creating a commerce experience that turns milk barcodes into OREO offers
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Oreocodes 1

Commerce Études

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Étude

Tomorrow's Commerce 2024

20 tendances à venir pour susciter l'intérêt et orienter les plans des dirigeants d'entreprise dès aujourd'hui.
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Étude

The Future Shopper Report 2023

Une vision complète du commerce en ligne et des comportements d'achat.
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Étude

Hard to Attract, Easy to Lose

Why friction-free experiences are non-negotiable in converting your hard-earned website visitors and maximizing your revenue
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Two women smiling while shopping
Étude

The Brave New World of Creative Commerce

From subconscious ordering to Gen Z banking on Twitch
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Commerce Actualités

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Actualités

VML Commerce shares its top predictions for 2024

Top Commerce Trends for 2024
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The Drum Awards 2023 Hero
Actualités

Success at the Drum Awards

VML Named Network of the Year at The Drum Awards 2023
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Actualités

WPP Recognized as a Leader in Commerce Services

WPP shines with flexible creativity in commerce, anchored by WPP Open
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Oreo Menu
Dans la presse

Oreo Claims the Hamburger Menu as its Own

Oreo turns the hamburger menus on websites into promo codes
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Our Leadership