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HERO Charlotte Tilbury announces first sports sponsorship F1 Academy image 1

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F1 new wave fandom

A new generation of fans evolve Formula 1’s brand partnerships and appeal.

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Speculative beauty

From AI-generated humans to virtual embalming—technology paves the way for infinite self-expression.

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Deluxe matchmaking

As dating app fatigue grows, affluent romantics are turning to old-fashioned matchmakers.

The New Abnormal podcast Sean Pillot de Chenecey

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Podcast: The New Abnormal

VML Intelligence chats with host Sean Pillot de Chenecey

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Haute fruit

For consumers in the West, fruit is getting a luxury glow-up – echoing a prestige it already holds in Asia.

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Dining sanctuaries

Restaurants are serving up introvert-friendly hospitality.

HERO The News Movement

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Teenage media

Young readers are proactively creating and embellishing their own news sources catered to their generation’s evolving needs and interests.

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Miniature cocktails

Mini mixology is growing in popularity as appetites favor a less is more approach to drinking.

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Faith, redesigned

Cool, new religion is connecting and healing Gen Zers.

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Unsmart interfaces

From automotive to interiors, manufacturers are reverting to simple and tactile controls.

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Downsized dining

Restaurants reinvent menus for shrinking appetites

HERO Super Social bar

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Playification bars

Activity-fueled venues are the new gen Z hangouts.

HERO Cannes Lions Terrace

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Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage

WEB Microsoft

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Cannes Lions 2025: Democratizing creAItivity

Will AI excel or hinder human creativity?

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Cannes Lions 2025: The Age of Experiences

Brands aim to exceed expectations, propelling the experience age to new frontiers

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Cannes Lions 2025: Unbounded creativity

The Mad Men era is over as new powers emerge