VML takes home 90 awards, including 7 Grand LIA, at 2026 London International Awards
The total includes 26 Gold, 30 Silver and 27 Bronze, with three Grand LIA going to "The KitKat Heist"
What role does inspiration play in B2B branding?
B2B Marketing Podcast
Episode 122: What role does inspiration play in B2B branding?
In this episode of The B2B Marketing Podcast, Editor-in-Chief and Co-Founder of B2B Marketing, Joel Harrison, spoke with Virginia Alvarez, Head of Insight and Effectiveness EMEA at Wunderman Thompson Data about the agency’s notion of ‘inspiration’ as something quantifiable, and which brings significant value to a brand. They also discuss Wunderman Thompson’s recent list of 100 of the world’s most inspirational B2B brands.
