Bottle Rocket, headquartered in Dallas, Texas, with a key presence in Belo Horizonte, Brazil, is a global digital transformation partner dedicated to helping businesses accelerate growth and thrive. Since the inception in 2008—just one day after Steve Jobs opened the App Store to third-party developers—we’ve been delivering impactful digital experiences and enterprise solutions. With a team of over 1,100 strategists, designers, engineers, and data specialists across North and South America, we specialize in aligning visionary strategy with powerful execution.

Our expertise spans Experience Transformation and Enterprise Transformation, enabling us to craft customer-centric products, modernize core systems, integrate emerging technologies, and scale operations. From CX/EX strategy and digital product innovation to cloud enablement, data & AI, and application engineering, Bottle Rocket is your trusted partner for driving success in today’s fast-paced digital world.

BR Behind The Brand 02

Bottle Rocket serves as a key driver of digital transformation within the WPP network, delivering cutting-edge CX and enterprise technology solutions that bridge the gap between customer-centric experiences and robust, scalable systems. Our two lines of service fit into two different service lines at VML – our Digital Product and Experience Transformation services align with VML’s Digital Products & Platforms Solutions while our Enterprise Transformation services align with VML’s Technology Modernization Solutions.

Elevating CX/EX Through Strategy, Design, and Innovation

Bottle Rocket aligns predominantly with the CX offering at VML. We bring deep expertise in customer and employee experience (CX/EX), from strategy and design to product development and optimization. Our work helps elevate brand interactions, foster loyalty, and drive engagement across digital touchpoints. We have strategy, design and development offerings across all platforms, including Mobile, Web, and other digital touchpoints.

Our agile, pod-based approach allows us to rapidly scale expertise across the VML or WPP network, adapting to the evolving needs of clients while maintaining quality and speed of delivery.

Bottle Rocket has an extensive QSR and Restaurant practice having partnered with many leading brands to strategize, design and build best in class digital experiences and ecosystems. We are most known for our industry-changing work with Chick-fil-A.

You can learn more about our work here.

Transformative Case Studies Driving Digital Success

Sonic Auto Echo Park

EchoPark

Client: EchoPark, a Division of Sonic Automotive

Bottle Rocket partnered with EchoPark to revolutionize the used car buying experience by developing a customer-centric, omnichannel digital platform. This transformation empowered customers to buy or sell vehicles seamlessly—anytime, anywhere—resulting in increased financing through the site and a significant boost in online customer satisfaction. The new website experience is the first-ever online end to end car buying experience.

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Vale Work Image

Vale

Client: Vale

Bottle Rocket collaborated with Vale to design a best-in-class digital ecosystem that elevates the experience for customers and partners across Latin America. Focused on seamless integration, performance, and scalability, the solution unified multiple business lines and services into a single platform. This transformation improved customer satisfaction, increased digital engagement, and laid the groundwork for future innovation across Vale’s global operations.

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Outback

Outback Steakhouse

Client: Outback Steakhouse (Bloomin' Brands)

In response to evolving customer expectations and the challenges posed by the pandemic, Bottle Rocket partnered with Outback Steakhouse to accelerate its digital transformation. The initiative focused on enhancing the mobile app to provide a seamless ordering experience, integrating loyalty programs, and enabling curbside and delivery options. This digital overhaul not only improved customer engagement but also laid the groundwork for scalable solutions across Bloomin’ Brands' portfolio.

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Caesars

Caesars

Client: Caesars Entertainment

Bottle Rocket partnered with Caesars Entertainment to modernize their mobile loyalty app, enhancing user experience and personalization through data-driven design. The revamped app achieved a 4.7+ star rating, 21% growth in new installs, and a 33% increase in monthly active users. Innovations like interactive wayfinding and App Clips further elevated guest engagement and convenience.

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BR Behind The Brand 01

Innovating with Purpose, Passion, and People

At Bottle Rocket, our work culture is defined by a shared passion for innovation, collaboration, and relentless pursuit of excellence. We foster a people-first environment where creativity thrives, ideas are valued, and every voice matters. Our teams are driven by curiosity and a desire to solve meaningful challenges, combining strategic thinking with technical expertise to deliver impactful solutions.

We believe in open communication, continuous learning, and empowering each other to think bigger and move faster. Our agile, pod-based structure encourages collaboration across disciplines, allowing us to stay nimble while delivering high-quality work at scale.

Whether we’re crafting customer-centric digital experiences or modernizing enterprise systems, we do it with integrity, empathy, and a commitment to making a difference—for our clients, their customers, and our community.

A prime example of our culture in action is Rocket Science, our annual company-wide hackathon. For two days, we step away from daily tasks to focus on what we’re most passionate about—whether it’s tackling a complex challenge, learning a new skill, or building something from the heart. It’s a celebration of innovation, exploration, and togetherness that reflects who we are: curious, connected, and committed to making a difference.

Our values as an organization are as unique as we are.

We reflect deeply on details. We challenge everything. We think beyond the obvious. We honestly consider what is working and what is not. We ask the tough questions to get to the right answers.

We are proactive. We don’t wait for others to tell us what to do; We take action. We are accountable for our own success. We are never satisfied.

We break limits. We make the impossible look easy. We have a thirst for innovation. We set the bar for the rest of the industry. Challenges excite us.

What we design & build is a direct reflection of ourselves. It’s who we are. We do what we love. We practice mastery of our craft every day. We take pride in what we do both as individuals and as a group.

We deliver on our promises and our commitments to each other, our partners and our clients.

We treat our clients and each other with respect, because that’s what we expect in return. We lend each other a helping hand and respect the unique value that each of us brings to the company.

The Bottle Rocket Team

Bottle Rocket Matt Smith

Matt Smith

EVP, Client Engagement & Growth

Matt Smith is an EVP at Bottle Rocket, driving client engagement and growth. He helps businesses transform digitally, creating exceptional experiences and scalable platforms for better outcomes.

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Bottle Rocket Deb Gelman

Deb Gelman

EVP, Experience Design & People

Deb Gelman leads People and Experience Design at Bottle Rocket. She shapes both the employee experience through HR strategy and the user experience through design, fostering a thriving culture and innovative solutions.

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Bottle Rocket Stacey Valiga

Stacey Valiga

CFO

Stacey Valiga is the Chief Financial Officer at Bottle Rocket. She leads the company's financial strategy, overseeing accounting, budgeting, and financial planning to ensure sustainable growth and profitability.

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Bottle Rocket Peter Klayman

Peter Klayman

SVP, Business Strategy & Go-to-Market

Peter Klayman is a business strategist specializing in go-to-market strategy, digital transformation, and customer-centric growth, aligning innovative solutions with impactful market execution.

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