At Center Parcs, the “real you” is the destination: the promise of a deeper connection with oneself, with loved ones, but also with nature, for all those in search of authenticity. A clear ambition to create spaces where everyone can fully find themselves and recharge their batteries by reconnecting with nature, with their nature. More than a brand message, this campaign offers a rich and inspiring communication platform that will enrich the customer journey.
With its first-ever Europe-wide brand campaign, “follow your nature”, Center Parcs invites you on an introspective journey to an unexpected destination:yourself
Bureau
- France
Andres Neira De Back
Marketing Director of Center Parcs Europe
Embrace your true nature in the midst of nature.
« Our estates are places for experiences. Whether on land or in the water, fun, relaxing or surprising, the activities on offer invite us to let the different facets of our personalities express themselves, to create authentic and unique moments with our loved ones. »

«Follow the road to you, follow your nature» is the new Center Parcs credo featured in the campaign launch film. It conveys the idea that every stay at Center Parcs is an opportunity to reconnect with yourself and your loved ones, while recharging your batteries. It tells the story of a woman and her family who leave their daily lives behind and head for... themselves, in a Center Parcs cottage. The film is a metaphorical illustration of how Center Parcs allows us to escape the hustle and bustle of everyday life and embrace our true nature.

The films capture different states of mind, established through strategic research and consumer surveys. They reinforce the message by illustrating the many ways visitors can experience Center Parcs. They emphasize the balance between fun, rejuvenation and exploration, all inspired by the desires, expectations and emotional needs of holidaymakers - from hours spent on the Aqua Mundo slides, to discovering farm animals, to a simple evening relaxing on the terrace over a good meal.
By inspiring diverse vacation experiences, these videos are designed to resonate with a wide range of customer interests. Together, these elements form the foundation of the new pan-European campaign.
The campaign will be launched across Europe from January 2025.
In France, it will be deployed on TV, OLV, Social and Display.
Center Parcs & VML – a natural partnership.
For the first time, Center Parcs has entrusted an agency, VML, with the task of developing and coordinating its brand communications at European level.
Dimitri Guerassimov
Chief Creative Officer VML France
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