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Tipiak selects VML as communications partner
Following a competitive pitch, VML will support the iconic French brand's communication strategy across France and international markets.
- Date de publication
- 02 nov. 2026
Tipiak has selected VML following a competitive pitch to support its communications strategy in France and internationally.
An iconic brand in French households, Tipiak is present across several categories, from grocery products and frozen ready meals to appetizers and snacking.
From the communications platform to cross-channel campaigns, we will bring our strategic and creative expertise to the brand’s various product ranges, with the ambition of building consistent, creative communications adapted to evolving media habits, both in France and internationally.
As Olivier DEVIC, Marketing Director at Maison Tipiak, explains: “Tipiak is at a pivotal moment in its history. Our ambition is to be useful in consumers’ everyday lives and shake up habits with a delicious, varied and original offering.”
We are proud to help Tipiak connect with a new generation of consumers. We look forward to writing this new chapter together and bringing the brand to life across every touchpoint.
